Like all other diseases we should be aware of skin diseases too. It is perceived and alleged that skin needs treatment only when you feel its wearing out or looks rough and dry. But the truth is like all other body parts and organs you take care of, skin should be taken care too. Another problem in the treatment of skin diseases is self diagnosis and self treatment: people when notice a small bump on their skin on any part of the body think it might an allergy or a an insect bite or just the outcome of tough scratch but you never know how deep a small little bump or a mole can be. Using skin ointments just by asking a pharmacist is not the right solution. One eczema cream may not serve you the exact purpose for an infected pimple. 

Dermatology is the science of skin an skin related issues. People think that only skincare like fair skin, pimples should be reported to a doctor but other issues also need to be taken under serious consideration. To create awareness, dermatologists and doctors setup camps and campaigns for skin check in Southport in an area to persuade people to keep their un-attended problems checked. This can be lifesaver for some and just a regular visit for some. You never know who needed it just today. Researchers and scientists are coming up with medications in the form of tablets, injections and improved vitamins for skincare and companies are using this research base to bring the medical touch in their products like Body Shop introduced vitamin E, Vitamin C skin masks, tablets for even better results. 

This is also a big business opportunity because if people become more and more aware of skin disorders, they will start buying products that are good for them: same is the case in pharmacy. Competition lies in the market where the similar product gives better results and generates better word of mouth. Television commercial ads, social platform campaigns, print media and boards have been used to bring awareness in people. The main challenge of bringing awareness of skin diseases is in the rural areas where there is least knowledge within the people and they ignore skin problems as a petty issue. Free medical camps are set up in villages to give consultation, checkups, diagnosis to people and to develop a culture in them to get it checked frequently even if camps are not readily available. This is one way to reduce the risk of skin diseases.  Some companies use celebrity endorsements to promote their skincare products because the celebrity is used a source of experience and trust and how well the celebrity has benefitted from a product acts as an immediate word of mouth to the customers and consumers. We should start bringing the change with ourselves and motivate others to keep a check on their skin problems and have proper consultations rather than using self treatment as it is considered to be more convenient but actually it is more destructive.